Many of the faces in the cigar industry try very hard to make you believe they are the creator of a cigar, this is simply not true! Most "boutique lines", are nothing more than a face who has plopped down money to put his name on a "private label".
The beauty is the blender or sometimes even the grower captures his profit and does not have to label or market it in a very competitive United States. He uses let say a "face" to move his merchandise to a younger consumer discovering cigars, but does not really want to smoke his old man's Punch, Cuesta Rey's or Cohiba's!
Is this good or bad for the industry? Two schools of thought: 1. It raises prices for the consumer or end user to have tobacco brokered that much. The other thought is, It also reaches end-users who may have not smoked a cigar if not for marketing genius's like Pete Johnson, and the face of Tatuaje Cigars, your thoughts...
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